Just having satisfied customers isn’t good enough anymore. To compete in today’s business environment, you have to create Raving Fans.
With well over a million copies sold, Raving Fans is an extraordinary business book that helps everyone, in every kind of organization or business, deliver stunning customer service.
Written in the parable style of The One Minute Manager, this brilliant, simple story teaches readers how to define a vision, learn what their customers really want, institute effective systems, and make Raving Fan Service a constant feature.
Globalization has created a service crisis that has left a wake of disillusioned customers around the world. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into raving, spending fans.
"Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction."
~ James F. Nordstrom, Co-chairman of the Board, Nordstrom, Inc.
Details:
Category: Managing organizations
ISBN-13: 978-0688123161
Publisher: William Morrow
Publication date: 1993
Edition description:
Pages: 138
Product dimensions: 5.50(w) x 8.25(h) x 0.53(d)
Also available in paperback and e-reader formats
Ken Blanchard, one of the most influential leadership experts in the world, is the coauthor of the iconic bestseller, The One Minute Manager, and more than 60 other books whose combined sales total more than 21 million copies. His groundbreaking works have been translated into more than 42 languages and in 2005 he was inducted into Amazon’s Hall of Fame as one of the top 25 bestselling authors of all time. He is also the cofounder with his wife, Margie, of The Ken Blanchard Companies® , an international management training and consulting firm in San Diego, California.
Sheldon Bowles is president of Ode to Joy Limited, a diversified holding and management company, and founding president of Domo Gasoline Corporation, which he built into a $75 million company, widely acknowledged as a customer service legend. He lives in Winnipeg, Canada.
