My good friend, Garry Ridge, has a new book out called Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multibillion-Dollar Company. I’m not surprised that it’s already a bestseller, because the book is as fun to read as it is informative. You can tell from chapters like “Even the Queen Sits Down to Pee” that Garry doesn’t take himself too seriously. Yet every chapter contains a key message about creating a safe, supportive work culture in which people can thrive. As Garry knows, when people thrive, so does the bottom line.
Don’t Mark My Paper—Help Me Get an A
I met Garry more than 20 years ago when he signed up for the Master of Science in Executive Leadership (MSEL) graduate program that my wife, Margie, and I were teaching at the University of San Diego. He had just arrived in the US from Australia to take over as president of WD-40 Company, and he thought our MSEL program would help him be a more effective leader.
A light bulb went on in Garry’s head when he heard me talk about how during my days as a college professor I used to give out the final exam at the beginning of the course and spend the semester teaching students the answers so they could get an A on the final exam.
“Why don’t we do that in business?” he asked. It made no sense to him why managers stood back and graded people instead of coaching them. So, he set up a “Don’t Mark My Paper, Help Me Get an A” performance review system at WD-40 Company that coached learners instead of punishing them. The results were spectacular; the company’s annual sales more than tripled. Garry and I wrote a book about it called Helping People Win at Work.
Investing in Leadership Development
Garry continued to implement the leadership practices Blanchard had been teaching for decades, heart-centered strategies for building trust and leading individuals and teams. By the time he retired as CEO of WD-40 Company, it was valued at more than $3 billion, with products selling in 176 countries on every continent. We were lucky to have Garry serve on the Blanchard board of directors, where we benefited from many of his powerful “learning moments”—those flashes of insight that led to better outcomes.
I’ve always said that success is about results and relationships. Garry is a living, breathing example of how a leader of a publicly traded company can succeed while caring about its people. As Garry puts it, “I love my shareholders, but I serve my people. Because if I serve my people, they will delight my customers who will in turn delight my shareholders. The vision-crushing ritual of the pressure of quarterly earnings is no measure of a company’s true, long-term success.”
Garry is no dumb-ass, of course. In fact, Inc. magazine named him as one of the world’s Top 10 Most Admired CEOs. His point is that you don’t have to have super intelligence or a fancy degree to succeed as a leader. But you must have the humility to learn, and you must genuinely care for the people in your organization. When your people thrive, they create raving fan customers who in turn support a healthy bottom line, which delights shareholders. If Garry is a dumb-ass, we need more like him in business!